Management skills, highly adaptable; fast learner; agile mind; 'panoramic' thinker; multi-channel planner; multi-tasker.
If it's a great idea today then it will be "old-hat" tomorrow. Future-proofing ideas and processes is necessary. A "one-idea" enterprise will not survive long.
Strategic thinker; unflappable in a crisis
The best laid plans go wrong - frequently! Ideally, have a backup plan. If not possible, or feasible, improvise, adjust and regroup.
In both verbal and written communications, tailoring the message to the audience takes some care. It's not just the syntax, grammar and punctuation that are important for clarity, an empathy with the audience/recipient ensures the message strikes home.
High level of IT literacy and constantly adding new skills
All Microsoft standard programmes: Office, Word, Excel, Powerpoint, Movie Maker
Acrobat: PDF Maker, Photoshop
Open license equivalent products: Open Office, GIMP, Powerbullet
Authoring programmes: Calibre for eBooks (Mobi, etc)
Camtasia and Snagit (screen capture)
Video editing - various proprietary programmes
Markup languages and editors: HTML, CSS, JQuery; MS Expression, Crimson
FTP (File Transfer Protocol)
Networking, IP configuration, firewalls
Video codecs and VNC remote (Virtual Network Computing)
Extensive experience in using IT as a means of communication and teaching
Extensive experience in technical writing for all audiences on a wide range of subjects
Experience in setting up monitoring and Quality Control systems
Technical sales experience on a range of subjects, products and services
Supervision of personnel and projects
Team player but also most definitely a fearless self starter
In the 20th Century Chou En Lai said "Diplomacy is the continuation of war by other means". In the 21st Century it would be more accurate to state that "commerce is the continuation of war by other means".
Finance, commerce and enterprise have never been more important. The age of the "gentleman gifted amateur" is gone.